Competitors
Research public competitor customer feedback, claim a shared report, and turn competitor themes into opportunities.
Competitors
Competitors shows what rival products’ customers say in public reviews, then turns that evidence into themes, quotes, and opportunity teasers. This graph is separate from your first-party Insights and Themes — it does not mix into the rest of your customer feedback.
The page lives at Visualize → Competitors.
How you get access
New workspaces have Competitors turned on when you create the organization. After that, it stays on even if your billing plan’s default is off.
You can also unlock it by claiming a shared report. If someone from Deck sent you a competitive intelligence report, open the link (/r/... with a claim token), click Unlock Opportunities, and sign up or sign in with a matching company email. Deck turns Competitors on for that organization and takes you to Visualize → Competitors right away. The report copy itself continues in the background.
If the page says Competitors is not enabled (for example, an older workspace that never claimed a report), contact Deck.
Claiming a public report
A public report is viewable without signing in:
- Themes and evidence quotes are visible.
- Opportunity teasers stay behind a claim overlay until you unlock them.
- Search engines are told not to index the page.
Use the full link you were sent, including the claim token. After you unlock:
- Deck checks that your email domain matches the company on the report.
- If you already have a workspace, Deck claims the report into your active organization.
- If you are new, Deck asks only for organization name, slug, and region (prefilled from the report).
- You land on Visualize → Competitors as soon as the workspace exists. Importing the report can take a little while — Deck shows Agents at work until the themes, quotes, and opportunities are ready.
A brief network error during claim is not a dead end. Open Visualize → Competitors; the import may still be running.
Google or Microsoft sign-in returns you to the same report and continues the claim.
Using Competitors in the app
When research is ready, the page has three tabs:
| Tab | What you see |
|---|---|
| Overview | A landscape of competitor themes and supporting evidence. Selecting a subtheme opens an in-page detail rail. |
| Competitors | Each competitor with quote counts, strengths, and weaknesses ranked by matching insight count. You can add another competitor from here. |
| Opportunities | Teasers scored by impact. Open one for the visual artifact (landscape and wedge story). |
Quote rows open the insight sheet so you can read the source review without leaving the page. An opportunity rail lists matching insights 10 per page.
From a subtheme rail or an opportunity teaser, you can Promote to Opportunity. Give the backlog item an opportunity name (prefilled from the rail) and optionally turn on Find information on my own customer feedback. Deck then opens the new item in Opportunity Backlog. If first-party matching is still running, that detail page shows Agents at work until the extra evidence is attached. Promoting the same finding again returns the existing backlog item. Artifact wedges on the Opportunities tab can also be promoted.
First-time setup and adding competitors
If your workspace does not have a published competitor graph yet, Deck asks you to add competitors (name + website) and start research.
- Adding a competitor starts a full rerun of every competitor you already track.
- While research runs, the last published graph stays on screen. A successful run replaces it. A failed or thin run leaves the previous graph unchanged.
- Research uses public review sources (G2, Capterra, and TrustRadius by default).
Credits
In-app research after signup uses credits:
- Deck estimates scrape volume before starting so a tiny remaining balance cannot kick off a large scrape.
- Each returned public review costs 1 credit. Agent work (relevance, themes, opportunities) uses the same token-credit path as other AI jobs.
- If overage is off and you do not have enough credits, the job does not run and your last published graph is left as-is.
Reports that Deck generates for sales outreach are not billed to your workspace.
See Billing & Credits for plan limits and overage.
What is not in this release
Competitors does not yet include periodic refresh, Slack/Linear/Jira sharing, a separate in-app “Generate opportunities” action (you can still promote rails and wedges into Opportunity Backlog), public self-serve report generation, mixing competitor insights into your main insights graph, or date-range filtering on the Competitors page.