Opportunity Backlog
Review AI-generated product opportunities, inspect the supporting evidence, and turn backlog items into linked initiatives.
Opportunity Backlog
Opportunity Backlog is a feature in the Build section that turns synthesized customer feedback into a ranked list of product opportunities. Deck groups opportunities into four categories so teams can review where to act next:
- Pain Points
- Feature Requests
- Usability Issues
- Bugs & Errors
Accessing the backlog
Navigate to Build → Opportunity Backlog in the sidebar.
When you click Build in the environment switcher, Deck now opens the Opportunity Backlog first so you land directly on the ranked list of product opportunities.
If your organization does not have a backlog snapshot yet, the page shows an empty state until the backlog pipeline runs.
Backlog list
The main backlog page shows a table of ranked opportunities for the active category tab.
Each row includes:
- Rank — the relative priority inside the current category
- Opportunity — title and short description
- Impact — a normalized impact score
- Sentiment — whether the underlying evidence skews positive or negative
- Insights — how many insights support the opportunity
- Contacts — linked customer count when a CRM integration is connected
- Trend — whether the signal is rising, falling, or flat
You can click table headers to sort the list. When segments are enabled for your org, you can also assign a segment inline from the backlog table to scope an opportunity to a specific customer group.
Opportunity detail
Click any opportunity to open its detail page.
The detail view is split into two tabs:
| Tab | What it shows |
|---|---|
| Overview | Executive-brief summary, impact and sentiment metrics, a monthly sentiment timeline from linked insights, an insight sentiment breakdown, segment scope, and AI-authored narrative |
| Insights & Subthemes | The supporting evidence behind the opportunity, including linked insights and related subtheme context |
The overview page is designed to help you make a quick prioritization decision without having to manually cross-reference multiple reports.
Sentiment signals in the Overview tab
- Sentiment Over Time groups linked sentiment-tagged insights by month so you can see whether the opportunity is being driven by positive, neutral, or negative feedback over time.
- Insight Sentiment Breakdown summarizes the same evidence as a quick positive/neutral/negative distribution.
- If an opportunity does not have any sentiment-tagged linked insights yet, Deck shows an empty state instead of estimating a trend.
Opportunity actions
Each opportunity detail page has a ⋯ menu with three actions:
| Action | What it does |
|---|---|
| Related Initiatives | Shows initiatives already linked to this opportunity |
| Create Initiative | Opens the initiative creation dialog with the opportunity's title and goal pre-filled |
| Archive Opportunity | Soft-archives the opportunity so it no longer appears in the default backlog views |
Archiving removes the opportunity from the normal backlog list and detail navigation, but it does not delete the underlying record.
Turning opportunities into initiatives
The fastest way to move from evidence to execution is to create an initiative directly from an opportunity:
- Open the opportunity detail page.
- Choose Create Initiative from the action menu.
- Review the pre-filled title and goal.
- Save the initiative.
Deck links the newly created initiative back to the opportunity automatically, so the opportunity's Related Initiatives submenu stays up to date.
When the backlog updates
The opportunity backlog is generated from Deck's background analysis pipeline rather than from manual row entry. New opportunities appear after the backlog job runs and writes a fresh snapshot for your organization.