Opportunity Backlog
Review AI-generated product opportunities, inspect the supporting evidence, and turn backlog items into linked initiatives or Projects.
Opportunity Backlog
Opportunity Backlog is a feature in the Build section that turns synthesized customer feedback into a ranked list of product opportunities. Deck groups opportunities into four categories so teams can review where to act next:
- Pain Points
- Feature Requests
- Usability Issues
- Bugs & Errors
Accessing the backlog
Navigate to Build → Opportunity Backlog in the sidebar.
When you click Build in the environment switcher, Deck now opens the Opportunity Backlog first so you land directly on the ranked list of product opportunities.
If your organization does not have a backlog snapshot yet, the page shows an empty state until the backlog pipeline runs.
You can also open the command palette and search for active opportunities by title, problem statement, or summary. Deck searches the latest completed backlog snapshot and opens the selected opportunity detail page directly.
Backlog list
The main backlog page shows a table of ranked opportunities for the active category tab.
Each row includes:
- Rank — the relative priority inside the current category
- Opportunity — title and short description
- Impact — a normalized impact score
- Sentiment — whether the underlying evidence skews positive or negative
- Insights — how many insights support the opportunity
- Contacts — linked customer count when a CRM integration is connected
- Trend — whether the signal is rising, falling, or flat
You can click table headers to sort the list. When segments are enabled for your org, you can also assign a segment inline from the backlog table to scope an opportunity to a specific customer group.
Opportunity detail
Click any opportunity to open its detail page.
The detail view is split into two tabs:
| Tab | What it shows |
|---|---|
| Overview | Executive-brief summary, impact and sentiment metrics, a monthly sentiment timeline from linked insights, an insight sentiment breakdown, segment scope, and AI-authored narrative |
| Insights & Subthemes | The supporting evidence behind the opportunity, including linked insights and related subtheme context |
The overview page is designed to help you make a quick prioritization decision without having to manually cross-reference multiple reports.
Sentiment signals in the Overview tab
- Sentiment Over Time groups linked sentiment-tagged insights by month so you can see whether the opportunity is being driven by positive, neutral, or negative feedback over time.
- Insight Sentiment Breakdown summarizes the same evidence as a quick positive/neutral/negative distribution.
- If an opportunity does not have any sentiment-tagged linked insights yet, Deck shows an empty state instead of estimating a trend.
Opportunity actions
Each opportunity detail page has a ⋯ menu for related work and follow-up actions:
| Action | What it does |
|---|---|
| Related Work Items | Shows initiatives and Projects already linked to this opportunity |
| Create Initiative | Opens the initiative creation dialog with the opportunity's title and goal pre-filled |
| Create Project | Opens the Project creation dialog and links the new Project back to this opportunity |
| Archive Opportunity | Soft-archives the opportunity so it no longer appears in the default backlog views |
Archiving removes the opportunity from the normal backlog list and detail navigation, but it does not delete the underlying record.
Turning opportunities into work
The fastest way to move from evidence to execution is to create an initiative or Project directly from an opportunity.
- Open the opportunity detail page.
- Open the action menu.
- Choose Create Initiative when the opportunity needs a larger outcome area, or choose Create Project when it is ready to become focused delivery work.
- Review the dialog and save.
Deck links the newly created item back to the opportunity automatically, so the opportunity's related work menu stays up to date.
When you create a Project from an opportunity, Deck seeds the Project with the opportunity's direct insight evidence. If you keep AI evidence generation enabled, Deck also asks AI to draft the Project overview and Evidence story from that seeded context plus broader matching feedback.
When the backlog updates
The opportunity backlog is generated from Deck's background analysis pipeline rather than from manual row entry. New opportunities appear after the backlog job runs and writes a fresh snapshot for your organization.