Keywords

Keywords

Keywords capture the exact terms and phrases your customers and internal teams use to talk about your product, problems, and workflows.

They teach Deck’s Agents your organization’s language so that synonyms, acronyms, and local jargon are interpreted correctly when clustering and labeling insights.

Good keywords go beyond simple feature names and include customer‑phrased problems, domain‑specific terminology, and common abbreviations.

Best practices for keywords

• Start from real conversations: Pull phrases from call transcripts, support tickets, community posts, and sales notes rather than inventing them.
• Include synonyms and variants: Add multiple ways customers refer to the same idea (e.g. “usage‑based pricing”, “metered billing”, “consumption pricing”).
• Capture internal jargon carefully: Document team‑specific terms (e.g. “Smart Sync”, “Campaigns v2”) and explain what they mean in plain language first.
• Focus on recurring concepts: Prioritize words and phrases that show up frequently across interviews, NPS comments, and tickets.
• Review periodically: As your product and market evolve, remove outdated terms and add new ones to keep the language model aligned.

Example keyword sets

• B2B SaaS – Revenue Operations Platform
  “pipeline hygiene”, “stale opportunities”, “close‑date push”, “MEDDPICC”, “forecast override”, “deal desk”, “QBR deck”, “multi‑threading”

• Fintech – SMB Payments & Invoicing
  “getting paid on time”, “late invoices”, “payment link”, “card fees”, “ACH payout delay”, “deposit schedule”, “Stripe alternative”, “invoice reminders”

• Healthcare – Patient Engagement Platform
  “no‑show”, “appointment adherence”, “SMS opt‑out”, “recall campaign”, “missed follow‑up”, “patient portal”, “reminder fatigue”, “care gap outreach”

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