Company context

Company information

Company information captures the high‑level story of your business: your mission, target segments, business model, and what “success” looks like for your customers.

This is not marketing copy — it’s the pragmatic context you’d give a new PM or researcher on their first day so they can immediately understand which problems matter most.

When Deck’s Agents read your feedback, this context helps them interpret the same words differently depending on your market, ICP, and strategy.

Best practices for company information

• Write for a new teammate: Explain your company as if you’re onboarding a senior PM who has never seen your product before.
• Anchor on customers: Emphasize who your ideal customers are, what jobs they hire you for, and what outcomes they care about.
• Be specific about segments: Call out key slices like SMB vs. Enterprise, self‑serve vs. sales‑led, or primary industries you focus on.
• Capture strategic focus: Mention current bets or themes (e.g. “improve onboarding for mid‑market customers in fintech”).
• Keep it alive: Revisit this section whenever your positioning, ICP, or go‑to‑market focus changes.

Example company descriptions

• B2B SaaS – Revenue Operations Platform
  We help mid‑market and enterprise B2B companies standardize how they manage their revenue funnel. Our primary users are RevOps leaders and Sales managers who want cleaner data, better pipeline visibility, and faster forecasting. We sell via a sales‑assisted motion in North America and Western Europe, with contracts typically between $40–250k ARR.

• Fintech – SMB Payments & Invoicing
  Deck of Pay helps service‑based small businesses (agencies, consultancies, trades) get paid faster. Our customers care most about reducing time‑to‑cash, avoiding manual reconciliation, and keeping client experiences professional. Our focus today is English‑speaking markets, with strong adoption among solo founders and 2–20 person teams.

• Healthcare – Patient Engagement Platform
  We work with hospital systems and large clinics that want to improve patient communication and reduce no‑shows. Our primary stakeholders are Clinical Operations and Patient Experience teams. We integrate tightly with existing EHRs and must always operate within strict compliance requirements (HIPAA, SOC 2, etc.).