Insights

At Deck, an insight is the atomic nugget. They can be findings form user quotes or customer Slack messages. Insights are foundation of how Deck works.

A Theme is made out of a collection of insights that relate to the same topic: the theme.

Insights will have the following data attached to them:

• Name of the insight: picked by you or Deck's Agents. A descriptive way to define the user's intention,
• Customer quote: the quote said by the customer that led to the insight,
• Sentiment: the tone of the user's quote,
• Category: a 'label' that buckets the insight into a pre-defined set of insight types,
• Theme: the overarching subject the insight is a part of.