Categories

Categories are labels added to each insight that describe the type of feedback it represents. Every insight is assigned one of the following categories:

• Pain Points: Frustrations or difficulties the customer is experiencing
• Bugs and Errors: Technical issues, broken functionality, or unexpected behavior
• Usability Issue: Problems with how easy or intuitive something is to use
• General Feedback: Observations or comments that do not fit neatly into another category
• Delight: Positive reactions, praise, or things the customer loves
• Feature Request: Suggestions for new functionality or improvements

Categories help you filter insights based on what your customers intend to communicate. For example, you can filter to show only Pain Points when you want to identify the most pressing problems to solve, or filter to Feature Requests when planning your next product cycle.

Categories are tightly connected to sentiment — Pain Points will always carry negative sentiment, and Delight will always carry positive sentiment. However, the distinction between categories and sentiment is important as your data grows. Categories tell you what kind of feedback it is, while sentiment tells you how the customer feels. Using both together lets you prioritize more effectively: you might choose to fix a bug that has strong negative sentiment before addressing a usability issue with milder frustration.

Deck's AI agents assign categories automatically during synthesis. You do not need to label insights manually, though you can adjust a category if the AI made an incorrect assignment.